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Heck Yes Vintage: Content & Strategy
I began working closely with Victoria Sofias, owner of Heck Yes Vintage (a small Fort Collins business) to craft Instagram content that truly reflects her brand identity—without relying solely on trends. Helping small businesses thrive on social media is more than just keeping up with trends and trying to go viral—it’s about creating content that resonates.
Social media strategies aren’t one-size-fits-all...they should be intentional and adaptable. By working closely with Victoria, we ensure that every post stays true to her vision while strengthening HYV’s brand presence. I’m excited to see how strategic, evergreen content fuels long-term growth!
Heck Yes Vintage Valentine's Day Collab
From capturing behind-the-scenes moments to creating storytelling-driven posts, we focused on what makes HYV stand out to build excitement for the Valentine’s Day website drop. I have had a blast designing mood boards for a carousel post featuring Victoria’s photography, as well as crafting reels that blended her photos with my BTS footage.
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Creating a Reel that showcased the process and BTS of the shoot was the perfect way to show page transparency while simultaneously showcasing the product.
Though this reel seems simple, it showcases the work that Victoria puts into every drop. The target audience will recognize the effort a small business puts into its operation.
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